UK adspend for 2017 was a record £22.2billion
Chart of the Day: UK adspend is at a record £22.2 billion for 2017, the eighth year of consecutive growth Adspend for 2017 was a record high following 8 years of continued growth in advertising spend....
View ArticleWhy are businesses aiming to improve customer experience?
Chart of the day: customers expect more personalized experiences according to businesses and that's why they are prioritising improving CX Customer Experience (CX) improvements are being led by...
View Article6 ways to find B2B research survey respondents
The pain of finding B2B survey and user research respondents is real. Here are 6 solutions including free and paid services. Finding relevant survey respondents for market research projects can be hard...
View ArticleMillennials don’t like Snapchat since it’s redesign
Chart of the day: After Snapchats controversial redesign last year, satisfaction with the app has plummeted YouGov data suggests the app has erased two years of work in just a few months, as Snapchat's...
View ArticleHow to find B2C survey respondents
Daunting, time-consuming and expensive. Or is it? Doing any form of research doesn't always need to be so costly, here are five options to help you recruit participants for surveys. I've also produced...
View ArticleHow aligned are sales and content marketing teams
Chart of the day: Sales and Content Marketing teams are most aligned on sharing customer questions, but least aligned on personas Shockingly, the research found that content marketers and sales...
View ArticleAre content marketers promoting their research enough?
Chart of the day: Original research drives traffic but marketers aren't promoting it to its full potential. Original research produced by b2B marketers drives traffic and social shares - but are...
View ArticleIt’s time for marketers to tap into system 1 thinking
Are you tapping into Customer Psychology for your marketing? Kahneman popularised System 1 and System 2 decision-making in his book, "thinking fast and slow" - but how can marketers use this Scientific...
View Article10 things you can user test on your B2B website
10 simple test ideas for your B2B website, to increase conversions and improve the user experience, through user testing User testing is the process of testing elements of a website to improve...
View ArticleUX, CX and CRO trends 2019: Digital Experience Management
Predictions, trends and what to look out for in UX and CRO in the year ahead More businesses than ever are running Conversion Rate Optimisation (CRO) programmes and User Experience research are going...
View ArticleThis is why now is the time to do persona research
I'm sorry to break it to you, but building personas will probably take twice as long as you think it will. Now's the time to create accurate personas to reap the rewards from doing so. When thinking...
View ArticleCustomer loyalty marketing in a digital era
First my wallet, now my phone, are stacked with customer loyalty cards, emails, and apps. But what do customers want in loyalty schemes? The customer loyalty market is in a state of flux. While...
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